oliver landApr 182 min readExport marketingMastering Export Success: How to Find Your Product's Positioning in Footwear IndustryPositioning your footwear product correctly in international markets is vital for achieving export success. Today, we delve into the...
oliver landApr 112 min readSales techniquesThe Power of the Pareto Principle, the 80/20 rule: Nurturing Your Key Clients for Business SuccessIn the dynamic realm of business, there exists a principle that often proves to be a guiding light for sustainable growth: the Pareto...
oliver landJan 113 min readBusiness strategiesTurning Disputes into Opportunities: Strategies for Business GrowthYears ago, during my tenure in the Research and Development department of a prominent American buying office specializing in footwear, a...
oliver landNov 23, 20233 min readSales techniquesAgile Selling: The Must-Have Framework for Sales Success In a prior encounter, a client placed an order, he requested a slight modification on the proforma invoice he received from our order...
oliver landNov 16, 20231 min readSales techniquesUnlocking the Secret to Turning Prospects into Clients with the SONCASE method and optimizing salesWhat is the SONCASE method, and how it can turn prospects into clients and increase sales? S.O.N.C.A.S.E. origin from the French...
oliver landOct 30, 20232 min readInternationial Trade FairA checklist of trade fair mistakes to avoid Expanding overseas sales is a common goal for many companies. Attending an international trade fair can be an effective way to achieve...